The Wild Groves
Complete E-commerce Store Revamp & Optimization
The Wild Groves is an online store specializing in delivering healthy, beautiful plants and quality home décor. We partnered with them to completely revamp their e-commerce store. Our work included a full redesign with a modern, user-friendly theme and reorganizing their entire product catalog for seamless navigation. We also handled the optimization of 467 product descriptions, integrated key apps for enhanced functionality, and set up email marketing automations to create a professional, trustworthy, and high-converting shopping experience
About The Wild Groves
The Wild Groves is an online store for plant and home décor enthusiasts, offering a variety of healthy live plants, from common to rare types. In addition to plants, the store sells quality pots, planters, and accessories.
The company’s goal is to safely deliver healthy plants to customers’ homes. The Wild Groves focuses on providing a user-friendly online store to create a seamless shopping experience. Detailed information and care instructions are available for each plant, helping customers make informed choices and care for their plants.
The challenge
The Wild Groves faced challenges with their online store, which was not effectively converting visitors into customers. Their existing website suffered from an outdated theme, a disorganized product catalog that made navigation difficult, and product pages that lacked complete, standardized information. Furthermore, the absence of essential policy pages was impacting customer trust and transparency.
This resulted in a confusing shopping experience, low user engagement, and a high number of abandoned carts, which directly limited their revenue and growth potential. The core challenge was to completely overhaul and optimize their e-commerce store. The goal was to build a professional, trustworthy, and high-converting online destination that would not only attract plant lovers but also provide a seamless and informative shopping experience to turn them into loyal customers.
The Solution
To address the challenges, we executed a complete overhaul of The Wild Groves’ e-commerce store. We implemented a modern, responsive theme and completely redesigned all key pages, while reorganizing the entire product catalog into a logical structure of 8 main collections for intuitive navigation. A major part of the project involved updating all 467 product descriptions with detailed, standardized information and integrating essential apps for customer reviews, upselling, and order tracking to boost functionality. To further drive growth and build customer relationships, we set up a full email marketing automation system, including lead capture and abandoned cart recovery, and created all necessary policy pages to enhance store transparency and trust.
Services Used:
E-commerce Store Redesign , Product Catalog Management , Email Marketing Automation
STRENGTH IN NUMBERS
Business impact
Since the launch of the revamped website, The Wild Groves has witnessed a significant improvement across all key e-commerce metrics. By relying on our expertise in design, user experience, and product optimization, the brand is now able to provide a seamless, trustworthy, and engaging shopping journey. The outcomes of our comprehensive store development include:
Increase in Conversion Rate
Increase in Avg. Session Duration
Increase in Overall Sales
A Partnership Rooted in Growth
Our partnership with The Wild Groves was built on a foundation of deep collaboration. We began by thoroughly understanding their brand vision and the needs of their customers—plant lovers who value quality and detailed information. We served as their dedicated digital partner, working closely with them to guide them through every step of the process, from initial design concepts to the final technical development.
Our transparent and communicative approach ensured the project stayed on track and aligned with their goals. By handling all the technical complexities, from theme customization to app integrations and email automation, we empowered The Wild Groves team to focus on their core business: sourcing and sharing beautiful plants. This seamless collaboration was key to the successful launch of a website that not only met but exceeded their expectations.
- Complete Store Design & Redesign
- In-Depth Product Optimization (467 Products)
- Strategic Product Catalog Organization
- Custom App Integration & Configuration
- A-to-Z Product Listing
- Product Title & Description Optimization
- Automated Email Marketing Setup
- Creation of All Essential Policy Pages
- Full Store Management & Optimization
